Principles

The Less Online Idea

Being online as a deliberate function – not a permanent state.

"Less online" does not mean forbidding the internet, sealing children off, preventing digital competence, or framing technology as a threat.

It means: being online is a deliberate function, not the permanent default state of the device.

In Practice

No feed as an entry point

The launcher shows tools; the video app shows the child's approved channels; the media player opens with resume, not with recommendations.

No engagement mechanics

No endless scroll, autoplay chains, streaks, artificial rewards, FOMO, engagement scores or variable reward schedules. Notifications exist only for human-to-human communication.

Network access is a per-function capability

Family services live in a private network; cloud accounts are handled server-side only ("account credentials never live on the child's device"); location data is processed without external map services.

Honest states, always

Loading indicators tell the truth, offline is shown as offline, and no button pretends to do something that is not built yet.

Two Interaction Models

Feed Model (default smartphone)

I want to listen to music        I unlock my phone
       ↓                              ↓
I open SidePlay              a feed
       ↓                              ↓
I pick an album          a recommendation
       ↓                              ↓
I listen                 the next recommendation
       ↓                              ↓
I finish the activity   open-ended usage time
      

Tool Model (SideKids)

I want to listen to music     I unlock my phone
       ↓                            ↓
I open SidePlay             a tools list
       ↓                            ↓
I pick an album         (no recommendation)
       ↓                            ↓
I listen              (intentional activity)
       ↓                            ↓
I finish the activity       (I stop)
      

The difference: the device does not propose needs, the child does.

Apps in SideKids

  • SidePlay — open, choose music, listen, stop (no recommendations)
  • SideTube — open, search approved channels, watch, done (no feed)
  • SideFoto — view and manage your photos (no algorithmic timeline)
  • SidePix — communicate with a protected social network (intentional, not feeds)
  • SideLimit — time budgets set by agreement, enforced locally

Time budgets work best when agreed in advance, for example in a family media agreement that grows with the child.